WHO ARE YOU TALKING TO? Know your Avatar!
Who would you like to work with ideally? This is your ideal customer or coach. What do they all have in common? List every common trait, both demographic - age, income, gender, marital status, industry, etc. and psychographic - values, beliefs, lifestyle, hobbies, interests, etc. Now use those commonalities and create a single representation of your Ideal customer with as much specific details as you can.
This is your Ideal customer or coach AVATAR.
Describe this person so well that you can easily step in his or her shoes. The goal is to know him or her so well that you can think like her, speak like him or her, experience him or her emotions and essentially be that person.
Hint: Start with the person in the mirror. We are who we attract. If you don't possess the qualities that you want to attract, work on acquiring those qualities now.
LIFE BELIEFS (E.G. RELIGION OR POLITICS):
FAVORITE BOOKS, MUSIC, TV SHOWS:
WHAT DOES HE/SHE GOOGLE (LIST EVERYTHING RELATED TO YOUR BUSINESS AND HER OTHER INTERESTS)? WHAT CONFERENCES OR EVENTS DOES SHE GO TO?
WHAT DOES SHE DO IN HER FREE TIME?
WHAT ARE HER GUILTY PLEASURES?
WHO DOES SHE IDOLIZE?
WHAT TV SHOWS AND MOVIES DOES SHE WATCH?
WHAT SPECIFIC ACTORS/ACTRESSES/CELEBRITIES?
WHAT MAGAZINES DOES SHE READ?
WHAT FACEBOOK PAGES DOES SHE LIKE? LIST AT LEAST FIVE.
WHAT SPORTS DOES HE/SHE LIKE?
WHAT SPECIFIC ATHLETES?
Write everything that comes to mind like a journal entry as your customer. Especially the embarrassing and “non PC” stuff most people would never say out loud. Write your answers as though you were her.
Go Deep and Dark
Now that you have spent some time in your customer avatar’s skin, it’s time to go deep and specific. Answer the following questions as your ideal customer avatar. You need to answer these questions with honesty and candor. Be brutal here.
What do you secretly fear may be true about your situation?
What do you worry about?
What keeps you up at night?
What do you not look at because it triggers too much fear?
What’s the worst case scenario?
What’s a worst case scenario that’s FAR worse than your current worst-case scenario?
How do you fear others (close friends, family, spouse, clients) would react if they found out about your situation?
What do you fear might fail in your life if your situation continues or if it gets worse?
Where will you lose power, influence and control in your life if things don’t change or if they get worse?
Go High As The Sky
Answer the following questions as your ideal customer avatar. Remember, do not answer these questions as “you” - BE your customer! Get into fantasy land here and don’t hold back. What do you secretly wish was true about your situation? What do you hope is actually true about your situation? What are you betting on being true about your situation? What’s the OMG, I can’t believe that exists “dream solution” that you’d pay almost anything for? If it could happen perfectly, how would that story go? How will others respond to you if get this situation fixed in an ideal way? What will you be able to do, get or achieve if your fantasy situation comes true? Where will you be more powerful and influential in your life if your fantasy situation comes true?
For reference use the following document for your Avatar Exercise
1) Create a post to share on your social media where you share part of your story, whether it’s your Superpower or your Core Desire. Don’t over think this. Just pick part of your life story--it could be about your fitness journey or not--and share it. Use 1 or 2 of the “Brand Words” in the pdf.